A storefront and the operations behind it built as one system: orders processed, stock synchronised and customers updated on WhatsApp without anyone re-entering anything.
A retail and D2C business selling in India wanted its website, its customer records and its day-to-day operations to behave as one system rather than three. That brief tells you what the situation looked like beforehand: an order arriving on the website and then being typed again into wherever customers were tracked, and stock figures that were only as current as the last person to update them.
We built the storefront and the operations behind it together. A customer places an order on a custom e-commerce site; the order is processed without anyone touching it, stock is adjusted against the same figure the storefront reads from, the customer record lands in the CRM, and the customer gets a WhatsApp message telling them what has happened. The sales and performance dashboard sits on that same data, so the numbers management looks at are the system's own rather than a spreadsheet somebody assembles on Monday.
The WhatsApp side matters more than it sounds for Indian retail, where a customer is far likelier to read a WhatsApp message than an email. Order confirmations, dispatch updates and delivery notifications go out automatically from the events that triggered them, which removes the round of follow-up calls a small team otherwise spends its afternoon on.
Inventory synchronisation is the part that quietly prevents the worst problem in online retail, which is selling the same unit twice. One stock figure, written by whichever part of the system moved it and read by all of them.
The client owns the code, the database and the hosting accounts, with documentation, and can extend the platform whether or not we are involved.
What this project actually used. We pick a stack to suit the problem and the people who will maintain it, so this is not the same list on every project.
Each page below covers the process, the stack and the questions buyers usually ask about that kind of work.
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Read the case studyTell us where your situation differs and we will tell you which parts of this would carry over and which would not — including where we think you need less than this.
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